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You need CoSchedule. I know your budget may be very tight, I understand. Find the resources. CoSchedule is a tool you must have if you want to win with content online.

This blog post is an attempt to explain to you what I wish I had known a few years ago. CoSchedule wasn’t my first go at a social media or marketing calendar. For the last couple of years, I had tried other competitive sites merely because they were cheaper than that of CoSchedule.  There was always something missing.

I have been creating start-up (informational) websites on a budget for years and have learned the importance of deciding what I need and what I don’t, what to get the free version of and what to upgrade to the “pro.” When creating an informational site, the revenue will hopefully come on the back in and most certainly not in the beginning. If you don’t have other resources to pull from, you must be very careful in what you pay for in those earlier months and even years. I could write a post on what services and products you should and shouldn’t pay for in those lean days, but that’s a future post, today is just about one of those must-have’s in CoSchedule.

I tried the CoSchedule tool and trial a couple of times over the last year or so on different sites and to be honest didn’t see the value of paying for the service. The problem was I was drawn to it, the interface, the concept and more. The problem wasn’t in CoSchedule but me. I didn’t see how I could use the platform to justify the price tag. Again, I kept coming back. The difference was this past time it finally clicked for me in how I could use it to benefit what I was trying to do, manage a content calendar AND use it to post and maintain social media “campaigns” as they call them.


Here are the top three things I love the most about it –


How the site/platform works with your WordPress site. You can use one to manage the other, and they talk to each other very quickly. I’m a huge fan of Evernote and one of the reasons I love it is that if I do something on one device, it updates that information on all my other devices. CoSchedule does the same between WordPress and CoSchedule (website, mobile app, etc.). If you schedule a blog post in WP, it will automatically show up on your calendar. If you are reviewing your calendar in CoSchedule and want to rearrange some content postings, you can do so within the platform and WP will automatically update. It’s a beautiful thing if you have a lot of content.

5-Step Content Plan

5-Step Content Plan



I can manage multiple WP sites on one CoSchedule calendar. The ah-ha moment when I discovered that was a great day. If you are attempting to have consistent blog posts for different WP sites, this alone is worth the value of an annual subscription to CoSchedule. They allow you to tag each with color schemes that make it visually easy for you to manage your calendar well.

CoSchedule Calendar View

CoSchedule Calendar View



Allowing CoSchedule to manage my Social Media calendar. We all know that our social media platforms will do us no good without consistent blog posts. When I was creating Back of the Menu, I was spending (and continue) so much time on restaurant research and blog posts that I had little to no time for trying to utilize social media for my site. I found that CoSchedule makes this crazy easy. Here were some of the significant benefits I found…

Promote Like A Team Of Social Media Experts

  • Eliminate the guesswork In social scheduling. With so much competition, it’s tough to get through the noise. Best Time Scheduling spaces out your messages for maximum coverage, getting your the most social engagement every time.
  • Schedule dozens of social media messages in bulk. Create a predefined social sharing plan to reuse again and again, so you can focus on creating exceptional content, not manually filling in your social queue.
  • Instantly share content from anywhere on the web. Curate and share content with followers without ever leaving the browser. No more copy/paste commands or switching from one tab to the next!
  • Automatically Re-Use Your Best Social Messages without the manual work.ReQueue fills in the gaps of your daily schedule (with intelligence), not manual guesses! It takes into account your entire social schedule, uses Best Time scheduling to promote your messages at the most optimal times + finds the gaps in your schedule (so you don’t have to).


What I love about this is the fact that I don’t have to spend valuable time reading 100 blogs on what time of the day you should post. And then once the post is live, CoSchedule will track all the analytics for you AND make is super easy to re-post that campaign again at any time in the future which is so lovely!

CoSchedule SEO Content Strategy

CoSchedule SEO Content Strategy


Don’t make the mistake I made and wait. If you want to be successful on a WordPress site, you need to check out CoSchedule. I would advise signing up for their free trial and make sure that you do this when you’re ready to get your hands dirty in how the platform works. Have blog posts available to post and an idea of what social media platforms to share them before signing up, this will make your trial with CoSchedule much more successful and show you the benefits during that time.


Back of the Menu will have a relationship with CoSchedule for a long time, no matter what the budget is. Sign up for your trial today!

If you want to know more about how Back of the Menu began, you can read all about that here



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