After graduating from the University of North Carolina, Martin Sprock was only in his late 20’s when he started the popular smoothie chain, Planet Smoothie in 1995. After five successful years of the smoothie business and only 34 years old, he decided to start a Mexican version of Subway in the Atlanta area. Once dubbed a Serial Entrepreneur, Sprock seemed to have the magic touch. He grew the restaurant with his fresh ingredients and good food before selling the chain in 2007 to Focus Brands.
General Restaurant Information
Food Type: Mexican
Restaurant Type: Fast Casual
U.S. Locations: 680
States: 39 states, Moe’s Southwest Grill Locations
Company Slogan: Welcome to Moe’s
Questions: Contact Information
Phone number: 877-663-7411
Email: Contact Form Only
FAQ Page: Frequently Asked Questions
Who Owns Moe’s Southwest Grill? Focus Brands – Roark Capital Group
Headquartered: Atlanta, GA
Website: Roark Capital
Email/contact page: Roark Capital Contact Page
Phone: (404) 591-5200 or (212) 806-6000
Address: 1180 Peachtree St NE, Suite 2500, Atlanta, GA 30309
Do They Franchise? Franchise Information
What Is It Like To Work At Moe’s Southwest Grill?
3.4/5, or 68%; 344 Reviews (glassdoor.com)
What to expect when working at Moe’s Southwest Grill (job-applications.com)
The History of Moe’s
Original Location: 349 14th St NW, Atlanta, GA
Founded: December 1, 2000
Founded By: Martin Sprock (founder of Raving Brands)
Founder Obituary: NA
Name Origin: Surprisingly, Moe himself doesn’t exist rather the name is an acronym for Musicians, Outlaws, and Entertainers. (source: mentalfloss.com)
History Page: Company History Page
Current View of Original Location: 349 14th St NW as it is today (link may not work on mobile devices without Google Maps)
Moe’s Southwest Grill (wikipedia.org)
Charity Focus: Various community projects
Green | Eco-Friendly:
It’s Earth Day Every Day With Moe’s Southwest Grill’s Food Mission (marketwired.com)
On Track To Plant 10,000 Trees For Earth Day (chattanoogan.com)
Moe’s Southwest Grill Becomes Atlanta’s Third Certified Green Restaurant (moessouthwestgrill.wordpress.com)
Restaurant Begins Sustainability Journey with Opening of First Green Restaurant (hospitalitytech.com)
Focus Brands Animal Welfare Statement (focusbrands.com)
Moe’s Announces Chicken Changes (qsrmagazine.com)
FOCUS Brands Inc. Commits to Sourcing Cage Free Eggs by 2026 (moessouthwestgrill.wordpress.com)
Discounts At Moe’s Southwest Grill
Rewards Program: Reward Program (Rockin’ Rewards)
Do Kids Eat Free at Moe’s?
What day do kids eat free? Tuesday
Summary: Few restaurants offer ongoing weekly kids eat free special and even fewer seem to be consistent about it. We found at least three sources that all consistently stated that kids eat free on Tuesday, ages 12 and under with the purchase of an adult meal.
Does Moe’s Offer Military Discounts?
Summary: Sadly, it certainly doesn’t appear that this is something they offer across their stores. We found no reports of a discount at all.
What About My Birthday at Moe’s?
Summary: Currently on their site, if you join their Rockin-Rewards program you receive free burrito on your birthday each year and currently they are offering a free nachos with the purchase of any large drink just for signing up. By the way, you can download their mobile apps at the bottom of our Moe’s page.
From their site (June 2018) –
Order ahead, save your faves and earn rewards with just a few taps. So download the app today and get free nachos with the purchase of any regular or large drink just for signing up. And get a free burrito on your birthday every year. Just please don’t wear your birthday suit when trying to redeem.
Does Moe’s Offer First Responder Discounts?
Summary: No discounts offered
Does Moe’s Offer Senior Citizen | AARP Discounts?
Summary: No discounts offered
Are There Any Other Discounts or Benefits at Moe’s?
Summary: Rockin-Rewards program allows you to earn points for every dollar spent which then you get store credit for every 1,000 points earned. Check out all the details at the bottom of their Rockin-Rewards program page.
Order Online: Online Order
WiFi Available: Yes
Use Apple Pay: No
Catering: Catering Menu
Open 24 Hours: No
Customer Reviews of Moe’s Southwest Grill
Yelp: 3.2/5 or 64%, 649 reviews sampled
Tripadvisor: 4.1/5 or 83%, 2,356 reviews sampled
Overall Average: 3.94/5 or 79%, 3,005 reviews sampled
Food & Nutrition
Kids Menu: Moe’s Southwest Grill Kids Menu
Secret Menu: No resources found
Most Popular Menu Item: No resources found
Coke or Pepsi Products: Coke
Serve Alcohol: Most locations do not
Nutritional Information: Nutrition Guide
Vegetarian | Vegan Options:
145 Vegan Chain Restaurant Menus Every Vegan Needs to Know (urbantastebud.com)
Your Best Vegan Option at 35 Popular Restaurants (eatthis.com)
27 Fast Food Chains That Secretly Have Vegan-Friendly Options (refinery29.com)
Best Vegetarian Chain Restaurants: Midwest Fast-Food Edition (delishably.com)
Farm to Table | Organic Options | Clean | Non-GMO: If you look around on their website you will see references to “grass-fed”, “all-natural” and “organic” but nothing could be found that established their overall policy.
This Mental Floss article says –
In addition to the clever food names, the restaurant chain distinguishes itself from other fast casual restaurants with fresh and healthy ingredients. There are no microwaves, freezers, trans fats, or MSG at the restaurant chain. The chicken is cage-free and steroid-free, the pork is grain-fed, the steak is grass-fed, and the tofu is organic. There are also over 20 different gluten-free ingredientsand the grilled vegetables are prepared on a separate surface from the meat to accommodate vegetarians.
Miscellaneous Nutrition Resources:
25 Restaurant Meals Under 500 Calories (#23) (eatthis.com)
Healthy Dining (healthydiningfinder.com)
Food Babe Investigates: Chipotle vs. Moe’s (foodbabe.com)
My Food Diary (myfooddiary.com)
The #1 Worst Menu Option at 41 Popular Restaurants (#23) (eatthis.com)
Allergen Information: Moe’s does not provide this to their customers
Gluten Free Options:
Gluten Free Options at Moes (moes.com)
Gluten-Free at Moe’s Southwest Grill (findmeglutenfree.com)
Their site states “Our menu features more than 20 gluten-friendly ingredients.”
Dairy Free Options:
Dairy Free Options at Moe’s (moes.com)
Moe’s Southwest Grill Dairy Free Options (godairyfree.org)
Peanut Free Options:
Peanut Free Options (moes.com)
Food Allergy Guides For Many Chain Restaurants (verywellhealth.com)
Ways to Eliminate Risks of Peanut Allergy When Dining Out (healthguidance.org)
Does Moe’s Southwest Grill Have Any Secret Recipes?
Homewrecker Burrito (bakinbitsblog.com)
Steak Taco Salad (foodnetwork.com)
Pico De Gallo (genuiskitchen.com)
Queso Dip (healthyjunkfood.com)
Did You Know?
If you like their chips and salsa, you’ll be glad to know that they won’t stop you from having as much as you like. They offer this benefit with all meals there.
And that salsa, well it is prepared in the store fresh daily and so is the guacamole
Their menu is a pop-culture reference board with food names from Seinfeld, Fight Club, The Unusual Suspects, Fletch, Caddyshack, The Hangover and so many more. (wikipedia.com)
The founders were big Grateful Dead fans (delish.com)
The creator of Raving Brands was Martin Sprock, a UNC graduate. Sprock saw the rising popularity of Orange Julius (which btw opened in the 1920’s) and created Planet Smoothie in 1995. (fundinguniverse.com)
When Sprock opened the first store in 2000 he called the store a “Mexican Subway” (fundinguniverse.com)
12 Things You Don’t Know About Moe’s Southwest Grill (delish.com)
Five Fun Facts About Moe’s Southwest Grill (grub.gunaxin.com)
9 Things You Might Not Know About Moe’s Southwest Grill (mentalfloss.com)
Top 8 Hacks (theodysseyonline.com)
Moe’s Southwest Grill hits the road (nrn.com)
5 Reasons Why It’s My Family’s Jam! (southernmadesimple.com)
More Popular Than Chipotle, But Is It Actually Better? (elitedaily.com)
10 Reasons Why They Will Always Be Superior To Chipotle (theodysseyonline.com)
Followers (as of July 2018) –
No mobile apps offered
Better Options: Coming Soon
“Welcome to Moes” is what you’ll most likely hear when you walk in their restaurant. They try to make it as friendly and laid back as possible. If you haven’t ever been, a Mexcian version of Subway is certainly a good way to think about it and the food choices are probably healthier than Subway.